Social Networking Tips
Using social media effectively can lead to great exposure for your research.
TOP TIP: Use consistent hashtags, especially when tweeting about a conference or event. Hashtags allow all the consistently tagged tweets to be seen in one stream which is a handy way to follow tweets around a topic or event.
Some useful tips can be found in the Vitae Innovate Handbook of Social Media for Researchers and Supervisors.
A section of this guide titled 7 Ways to Write Attention-Grabbing Titles for Social Media Content offers the following advice:
- Be conversational (avoid jargon): instead of “Coalition of Advocacy Groups Releases Report on the State of Secondary Education and Calls for Immediate Reform“, try “New Report Reveals How Our State is Letting Down High School Students and What We Can Do About It”.
- Employ active verbs (creates interest): instead of “My Summer Vacation“, add an active (not passive) verb: i.e. “How my summer vacation rocked!“
- Use opinionated adjectives: “Check out this thought-provoking video on composting!”. That said, stay away from over-used adjectives like “important”.
- Be descriptive but not completely descriptive: While aiming to create an interesting title that folks will want to share, it should also be intriguing enough so that the audience accesses the content. For example: “Newly Disclosed Documents Reveal How Federal Officials Deliberately Misled Local Police Departments.“