Researchers are increasingly utilising social media to raise awareness of their profile and research to the international scholarly and non-scholarly communities. It is important to select and maintain the most appropriate social media tools for your discipline, rather than set up profiles with all available outlets. Name consistency across sites and uploading a photo is recommended.
Reference: KatiePh.D (n.d). The role of twitter in science publication and communication. Retrieved July 10, 2014,http://visual.ly/twitter-and-science