Social Networking Tips
Using social media effectively is an art form. Some useful tips can be found in the Vitae Innovate Handbook of Social Media for Researchers and Supervisors.
A section of this guide titled 7 Ways to Write Attention-Grabbing Titles for Social Media Content offers the following advice:
- Be conversational (avoid jargon): instead of “Coalition of Advocacy Groups Releases Report on the State of Secondary Education and Calls for Immediate Reform“, try “New Report Reveals How Our State is Letting Down High School Students and What We Can Do About It”.
- Employ active verbs (creates interest): instead of “My Summer Vacation“, add an active (not passive) verb: ie. “How my summer vacation rocked!“
- Use opinionated adjectives: “Check out this thought-provoking video on composting!”. That said, stay away from over-used adjectives like “important”.
- Be descriptive but not completely descriptive: While aiming to create an interesting title that folks will want to share, it should also be intriguing enough so that the audience accesses the content. For example: “Newly Disclosed Documents Reveal How Federal Officials Deliberately Misled Local Police Departments.“
- The shorter the better (but less than 120 characters): If the intention is for the audience to share an article on Twitter, be sure the title is less than 120 characters (including spaces). Tweets can only be 140 characters (including spaces) and consideration should be made for a tweeter’s username, hashtag and possibly an “RT” (re-tweet) or “via”, which leaves roughly 120 characters. For example, use “&” instead of “and” to save space.
The University Social Media Guidelines apply to official Western Sydney University social media platforms.